But FENDIA is different.
I am very proud, and I feel honoured to have been chosen to be the face of FENDIA, a new line of beauty products. I was also able to contribute very personal input into the development of the product through my long-standing friend and confidant Nadja Höfstätter.
This new fragrance was again created in close cooperation with the perfume experts at Galimard in Grasse. Following Schwarz/Black (the ‘Football’ edition) and Weiß/White (the ‘Ski’ edition), I decided this time to use a bright, sunshine yellow flacon, just the right tone for long summer bike tours.
Pure nature, woods and meadows, sunshine and summer rain, we drew inspiration from all of these for the aromatic notes of sweet Vetiver grass harmonised with oak moss and the juniper berry.
REAL FANATIC Bike suites all cycling enthusiasts: from adrenalin-driven downhillers, to casual BMX acrobats, from endurance racing cyclists to laid back connoisseurs riding out with a hamper on the luggage race fall set to enjoy a picnic in the countryside.
The success story continues. Or to put it another way: let’s get out on the mountain! Because with REAL FANATIC Ski we’re ready to get to the summit.
Here in the Alps, we have a unique skiing tradition. We have produced Olympic ski champions and technical revolutionaries. We have the most beautiful mountain landscape in the world and internationally renowned winter sports events – like the Kitzbuehel ‘Hahnenkamm' downhill to name just one.
Now its high time that this winter sports culture ‘captured' it's own distinct fragrance.
In fact, everything starts with an idea. My idea was to create a series of fragrances aimed at real sports enthusiasts who are passionate, and possibly even a little crazy about what they do. Many sports have such aficionados; others have a lot of them. Football, for example, and I count myself amongst those crazy about it. The same applies to skiing, especially those who attack the pistes on skis or snowboards and for whom it can never be fast enough. It is to these sportspeople that I want to dedicate my second fragrance.